SINGAPORE - Media OutReach - 24 April 2019 -
ERA Realty Network (ERA) gave out a one-of-a-kind incentive, dubbed
the Loyalty Growth Dividends scheme, worth over S$1 million to reward about 100
Division Directors (DD) for their loyalty and performance. This annual
initiative was introduced on 3rd August 2017 during its Q3'17 Career
Advancement Day Quarterly Conference to recognise its top-performing leaders in
ERA and to share the fruits of the company as it strengthens its position as
the agency of choice in the real estate agency.
This initiative serves to underline ERA's focus on investing
on human capital -- one that is heavily vested on recruitment and retention.
Last month, ERA rolled out the new RES Start-Up Grant for new real estate
agents during its ERA Open House to help aspiring real estate salespersons
offset their joining fees this year. This was after yet another initiative to cover
its existing agents' renewal fees last October, excluding its existing Recruit
1-3-5 recruitment incentive scheme where existing agents get to earn between
$100/$300/$500, depending on past income, for every new salesperson they recruited.
"ERA has been leading the real estate
industry since 1982, thanks to a strong leadership team deeply rooted in the
company's culture of sharing and rewarding. For such a culture to form, trust
has to be built over time where everyone is willing to share their best practices
in order for all to improve and achieve breakthroughs, both individually and as
a company," said Mr Jack Chua, Chief Executive Officer of ERA.
"The vision for ERA is to be the agency of
choice for every real estate agent. The unique proposition to treat our leaders
as our business partners and to reward them for their growth and loyalty
fulfils the needs of increasing discerning real estate agents looking to build
a meaningful and rewarding relationship with their agency," said Mr Chua. "We think real estate agents will love our
many support and advantages that help to cultivate our agents' trust and
Other Recruitment and Retention Scheme
aforementioned, ERA agents have also been at the receiving end of a slew of innovative
recruitment and retention programmes including Coordinated Marketing Activities
(CMA) fund set aside to encourage its network of agents to market new project launches
in 2019, as well as the ongoing recruitment challenge -- Race to Fukuoka, Japan
where top 5 qualifying recruiters will win return air-tickets, 3D2N
accommodation and 2019 ERA Japan Business Conference Ticket in Fukuoka, Japan.
On top of
it, ERA also boasts the industry's only point rewarding system based on agents'
performance, called the ERA Points, where agents can use it to offset the costs
of booking training rooms, copier services and ERA merchandise, such as ERA
apparel, accessories, stationery, name cards, marketing collaterals and more. Such
a holistic loyalty programme allows the company to reward agents' performance
on things that are relevant to help them function better as a real estate agent.
the proficiency of its agents, ERA also offers cash incentives -- dubbed the
Superstar Bonus -- to its agents who have fulfilled a set of stipulated
requirements on training and recruitment.
recruitment and retention incentives and programmes, ERA also frequently organises
company-wide Success Seminars for potential real estate agents to explore
career opportunities. These seminars are organised on a monthly, and weekly during
the month after every CEA exam), basis and such seminars are usually helmed by
top ERA leaders to help ERA agents on recruitment.
Agent Recognition and Support
largest international real estate network in Asia Pacific, ERA is the only
agency in Singapore to give out local and international awards. Its top 600
performing agents and top leaders in Singapore and Asia Pacific region are
recognised at its annual Asia Pacific Business Conference, held in
Top sales agent (overall) and broker (overall) of the Asia
Pacific region will then represent the region to compete at the International Business
Conference, held in the United States of America every year, to recognise international
top sales agent (overall) and broker (overall) on a global platform.
Apart from the award ceremony, ERA top achievers and top
leaders also enjoy free newspaper advertisement recognition on a monthly (for top
100), quarterly (for top 300) and annually (for top 600) basis. This is a great
advantage for top performing agents and serves to encourage them to achieve
ERA Training &
Besides rewards and recognition, ERA has also developed a
wide array of agent training under its Ultimate Agent Training umbrella to equip
its agents. In 2018, more than 60 training programmes have been conducted to prep
its agents with relevant skills to excel in real estate. To widen its agents'
knowledge, over 100 seminars and talks have been organised to benefit them. This
equates to 736 hours of training hours, or 2 hours per day. ERA agents only
need to pay for the Material & Admin Fee, if any, for the company-level
trainings and seminars.
In its bid to strengthen its position as the Asia Pacific'
premier real estate training centre for professional excellence, ERA has added
a host of new training, seminars and boot camps, helmed by in-house trainers
whom are either top achievers and leaders themselves; bringing its total training
hours to 1,298 hours of training hours, or 3.5 hours per day; a whopping 76%
increase from previous year. In other words, ERA agents can expect an average
of 1-2 training to be conducted every week in 2019.
ERA agents who are focused on project marketing are also
reaping the rewards from the free consumer seminars, organised by the company,
in conjunction with project launches to create awareness and attract home
buyers. This is in addition to the many project opportunities that the company
is currently providing its agents. In 2018, there are over 100 local and
international projects for its agents to leverage on.
The company also organises free market intelligence seminars
frequently to empower its agents and public with relevant insights and
direction. Such seminars greatly benefits property investors as they are
enriched with updated knowledge to help them plan their property investments.
Value-Add Agency Support
As part of ERA's continued focus on becoming the agency of
choice, the company has rolled out innovative tech tools to support its agents
work, such as myERA virtual portal, iERA mobile app and ERA SG Projects mobile
app. All these are made available to all ERA agents for free. There are also
platforms that generate free leads to its agents on a daily basis, such as ERA
24/7 Propwatch -- a customer management system -- and FindPropertyAgent.sg -- an
online search portal for public to search for the best ERA agent that matches
There are also other schemes available that support ERA
agents and their families such as Commission Advance Scheme to support families
financially for who just started out; Leader Dependent Scheme to support
families financially should anything unfortunate befall an agent; as well as a
comprehensive healthcare benefits -- Mednefits -- to cover all ERA agents and
their loved ones.
As part of the agency network, ERA agents get to also enjoy
additional incentives from ERA's corporate partners under the ERA Select
programme where there are special perks for agents from digital services,
e-commerce, energy, financial, legal, medical, payment processing, tech
support, telco partners and more.