Enabling 492 million Fans in Southeast Asia to Enjoy the Region’s Premier Football Tournament at Home

GUANGDONG, CHINA - Media OutReach - 22 September 2021 - Midea, one of the world's leading home appliances producers, has announced its official sponsorship of the ASEAN Football Federation (AFF) Football Championship, also known as the AFF Suzuki Cup 2020, on the day of the official draw. Through supporting millions of football fans to enjoy the matches at home, this partnership is the latest move from Midea to demonstrate its ongoing commitment to Southeast Asian markets.


"We are delighted to showcase our commitment to accelerating growth and development in Southeast Asia through enabling millions of football fans to enjoy the AFF Suzuki Cup, one of the most successful football tournaments at home. At Midea, we are committed to integrate the world and inspire the future. Apart from bolstering our brand presence around the region, we also look forward to igniting excitement and bringing people together during this unprecedented time," said Jackie Huang, General Manager of Asia & Pacific at Midea Group's International Business Division.

Fandi Ahmad, the Singapore football legend, at the Midea sponsored pre-draw show


Due to the pandemic, the tournament has been rescheduled from last year to take place between December 5, 2021 and January 1, 2022. The official draw took place virtually, which spilt ten qualified countries into two groups. Group A: Thailand, Myanmar, Philippines, Singapore, and QR winner (Timor-Leste or Brunei Darussalam.) Group B:  Vietnam, Malaysia, Indonesia, Cambodia, and Laos. Each country will host a minimum of two matches and a maximum of four if they are able to make it to the Finals. The top two teams from each group will advance to Semi-Finals and Finals.


As the official sponsor, Midea supported a short pre-and post-official draw show at the tournament. Fandi Ahmad, the Singapore football legend, shared his insights into the tournament history and made predictions for some of the upcoming matches in December.


In addition to the shows, Midea will have significant brand exposures and fan engagement opportunities across the region through the sponsorship. The Midea brand will be featured on a series of promotional collaterals and platforms, including the tournament's digital channels, official tournament materials, in-stadia TV commercials, and perimeter advertising boards in every stadium where a match is held. It will provide Midea with plenty of opportunities to showcase its brand and engage with millions of football fans across the ASEAN markets.


Major General Khiev Sameth, AFF President, shared, "We are thrilled to welcome Midea to join us in bringing the game to millions of football fans this year. AFF is devoted to supporting brands to expand their reach and exposure as we enable them to empower football fans with the spirit of unity and passion. We strive to support Midea in fostering connections to create an extraordinary viewing experience for fans around the region at the tournament."

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